In this ad, British Airways gives us a simple, beautiful story about falling in love with India.
Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of […]
Brands had a full plate of real-time events to respond to this weekend: the birth of Princess Charlotte Elizabeth Diana, the Kentucky Derby and the
This time SapientNitro won the prize. The Publicis Groupe agency has been named the digital lead for British Airways, business previously handled by OgilvyOne.
Paris and New York. As two of the world's cultural epicenters—and, among a certain set, the cultural epicenters—the cities are constantly being compared in terms of everything from fashion and food to art and attitude.
If people could literally see how much more relaxing British Airways' new in-flight perks really are, then everyone would obviously understand how much better the company is than its competitors, says British Airways.
When Airbus loaded one of its super-jumbo A380s with Wall Street analysts and flew it over New York two weeks ago, it was only the latest piece of evidence that the ginormous plane has fallen far short of expectations. Seven years after the A380’s debut, the number of U.S.
CANNES, France—Ogilvy & Mather, which won four Grand Prix in 2013, is off to a good start at this year's festival, too, winning the Direct Lions Grand Prix here tonight for its delightful #lookup digital billboards that showed kids pointing to actual British Airways planes as they passed overhead.
Social media monitoring company Brandwatch just raised $22 million. The company specializes in social "listening," tracking conversations online and giving data to brands to influence their strategies.
Bartle Bogle Hegarty retained its creative lead on British Airways and added responsibility for loyalty and digital marketing. BBH is teaming with Simon Hall and Warren Moore, current owners of London e-commerce consultancy Seven Seconds, to form a joint venture to handle the additional work.