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75% Of Mobile Video Ads Happen In-App

Performance Marketing

By Christopher Heine

The Mobile Marketing Association is releasing its first benchmark-styled study for video ads, finding that 75 percent of spots served to on-the-go consumers happen in mobile apps.

Performance Marketing

The Amount of Questionable Online Traffic Will Blow Your Mind

By Mike Shields

Performance Marketing

Appliance Brands Are Diving Into Digital This Summer

By Christopher Heine

Performance Marketing

Parenting Content, Big Brands Find Way Onto TV, Movie-Sharing Sites

By Mike Shields

Performance Marketing

Hulu Bidding War Heats Up

By Maura McGowan