Verizon's $4.8 billion acquisition of Yahoo today shows just how much has changed in the Sunnyvale, Calif., company's more than 20-year history.
Specs Current gig Chief revenue officer at Yahoo Previous gig Svp, sales, Americas at Yahoo Twitter @Lisa_Utz
The typically packed houses at the Digital Content NewFronts this week underscore the heightened importance of digital video to brands.
Yahoo's Marissa Mayer says she's a fan of electronic dance music. She once spent a summer in Zurich where dance DJs rule and the world-famous Street Parade techno festival takes place. So, when Simon Cowell came to her at last year's Cannes Lions festival with an idea for the Ultimate DJ competition, Mayer was game.
During a call with analysts today announcing quarterly results, Yahoo chief Marissa Mayer remarked that if her company—founded in the mid-1990s—were a startup, it would be one of the best in the world.
Yahoo has integrated Flurry into its ads system, giving marketers an option for in-app mobile video buys.
Yahoo has agreed to purchase BrightRoll for $640 million, ending three weeks of speculation that such a deal was in the making.
Yahoo needs to ramp up its programmatic capabilities, and nabbing video advertising player BrightRoll would probably go a long way on that front.
A new advertising platform is set to inject automation into the buying of television commercials, thereby replacing the mechanics of an industry that still sells ads the old-fashioned way.