BrightRoll

Here’s a Timeline of Yahoo’s 22-Year History as a Digital Pioneer

Verizon's $4.8 billion acquisition of Yahoo today shows just how much has changed in the Sunnyvale, Calif., company's more than 20-year history.

Verizon Strengthens 5 Major Areas Following Its Acquisition of Yahoo

It's official—Verizon has officially acquired Yahoo for $4.8 billion in cash.

Yahoo Bets Big on Mobile Search, Live Programming and Meaningful Data

Specs Current gig Chief revenue officer at Yahoo Previous gig Svp, sales, Americas at Yahoo Twitter @Lisa_Utz

Infographic: How Women Discover and Share Videos

The typically packed houses at the Digital Content NewFronts this week underscore the heightened importance of digital video to brands.

Yahoo’s Marissa Mayer Is Looking for the Ultimate DJ, and Advertisers

Yahoo's Marissa Mayer says she's a fan of electronic dance music. She once spent a summer in Zurich where dance DJs rule and the world-famous Street Parade techno festival takes place. So, when Simon Cowell came to her at last year's Cannes Lions festival with an idea for the Ultimate DJ competition, Mayer was game.

Despite Falling Display Ad Sales, Yahoo’s Marissa Mayer Maintains a ‘Startup’ Mentality

During a call with analysts today announcing quarterly results, Yahoo chief Marissa Mayer remarked that if her company—founded in the mid-1990s—were a startup, it would be one of the best in the world.

Yahoo’s New Ad Pitch Entails More Mobile Video

Yahoo has integrated Flurry into its ads system, giving marketers an option for in-app mobile video buys.

Yahoo Buys BrightRoll for $640 Million, Gains Programmatic Video Foothold

Yahoo has agreed to purchase BrightRoll for $640 million, ending three weeks of speculation that such a deal was in the making.

Yahoo Reportedly in Talks to Buy BrightRoll for $700 Million

Yahoo needs to ramp up its programmatic capabilities, and nabbing video advertising player BrightRoll would probably go a long way on that front.

New Software Disrupts Old Way Of Buying TV Ad Time

A new advertising platform is set to inject automation into the buying of television commercials, thereby replacing the mechanics of an industry that still sells ads the old-fashioned way.