Brightcove

75% Of Mobile Video Ads Happen In-App

The Mobile Marketing Association is releasing its first benchmark-styled study for video ads, finding that 75 percent of spots served to on-the-go consumers happen in mobile apps.

Adobe’s Bold Plans for Online Ad Business Don’t Include Advertising

Once an looming outlier, Adobe wants to play a central role in the online ad business. Despite lots of speculation, the company says it doesn’t want to get into the media or advertising business—but it does have bold plans for plenty of disruption.