Lately, the buzziest magazine writers aren’t J-school alums—they’re A-list celebrities.
Condé Nast’s Brides is jumping on the digital video trend for its Brides Live Wedding, where readers can plan a couple’s wedding via social media by voting on everything from the dress to the flowers. The program, in its second year, includes a weekly episodic series on YouTube.
Wedding drama is nothing new, as anyone who has ever tried to orchestrate their nuptials can probably attest. Now there's a bit of a brouhaha in the bridal media world, where two major outlets are vying to produce the first live wedding in the digital space.
Just a few hours after news broke of Marie Claire editor Joanna Coles' move to Cosmopolitan, Hearst Magazines quashed budding rumors of who will inherit Coles' throne by announcing her successor: Brides editor in chief Anne Fulenwider.
Two years ago, Condé Nast closed two of its three bridal books—Modern Bride and Elegant Bride—and doubled the frequency of Brides, the remaining one, to monthly. Now, Condé is reversing course, returning to a bimonthly schedule in 2013.
Last fall, in the midst of a publisher shake-up across Condé Nast, Brides magazine found itself in the hands of a new publisher—Michelle Myers, formerly at Lucky—and a new editor in chief—Anne Fulenwider, previously the executive editor of Hearst’s
The rounds of musical chairs that have been anticipated at Condé Nast for some time now have begun in earnest, kicking off on Thursday and continuing today with a series of shuffles of some of the company's senior publishers.