Sapient’s Net Income Falls Amid Publicis Groupe’s Bid to Buy the Company
Brand Marketing
Talk about bad timing: Sapient today reported third-quarter net income fell 15 percent to $22.3 million, just four days after Publicis Groupe
BlueGlass Buys Idealizer to Gain European Foothold
Performance Marketing
As big brands increasingly seek out global digital services, it gets increasingly difficult for a small domestic-only shop to secure their accounts.
Publicis Groupe Posts Rise in 2012 Net Income
Brand Marketing
Publicis Groupe today reported a 23 percent increase in 2012 net income to $982 million, thanks to growth from digital services and its agencies in the U.S. and developing markets.
Facebook Mobile Ads Push Flowers for Valentine’s Day
Brand Marketing
While 1-800-Flowers.com isn’t new to sinking cash into Facebook ads, the e-retailer is particularly sweet on the social network's mobile promos for Valentine's Day this year.
Investors to Tongal, Convertro: Happy New Year!
Performance Marketing
The cash-happy investor days appear to have ended with the close of 2012, so tech startups of every stripe are currently pressing the flesh and locking down lunches with people [...]
Analyst: CBS Would Win the C7 Battle
After taking a good, long look at TiVo’s set-top-box data as it pertains to prime time broadcast ratings, one influential analyst is of the opinion that Les is more.