Talk about bad timing: Sapient today reported third-quarter net income fell 15 percent to $22.3 million, just four days after Publicis Groupe
Publicis Groupe is acquiring digital company Sapient in a $3.7 billion all-cash deal, commanding a premium that surprises observers.
In releasing 2013 interim results, WPP Group formally addressed the implications of the recently unveiled Publicis Groupe-Omnicom merger, which it described as
At the FX upfront breakfast this year, John Landgraf said something surprising: the company was rolling out a new digital service called FX Now.
As big brands increasingly seek out global digital services, it gets increasingly difficult for a small domestic-only shop to secure their accounts.
Publicis Groupe today reported a 23 percent increase in 2012 net income to $982 million, thanks to growth from digital services and its agencies in the U.S. and developing markets.
While 1-800-Flowers.com isn’t new to sinking cash into Facebook ads, the e-retailer is particularly sweet on the social network's mobile promos for Valentine's Day this year.
The cash-happy investor days appear to have ended with the close of 2012, so tech startups of every stripe are currently pressing the flesh and locking down lunches with people of means before funds dry up.
After taking a good, long look at TiVo’s set-top-box data as it pertains to prime time broadcast ratings, one influential analyst is of the opinion that Les is more.