The biggest phone call of MediaVest’s phenomenal 2013 began, curiously enough, with Honda’s Mike Accavitti chitchatting about the weather and asking MediaVest U.S. CEO Brian Terkelsen how his day was going.
Millennial marketing has easily been one of the top subjects at the ANA Masters of Marketing conference this weekend in Phoenix, Ariz. The demographic is coming of age in terms of earning power, and brands desperately want to understand how to win the affinity of the young adults.
It’s rare when business shifts without a pitch. The beneficiary, however, is always grateful, as MediaVest is today, to save the money and time associated with such competitions.
Brent Poer has been promoted to president of SMG LiquidThread North America, continuing to report to Starcom MediaVest Group's brand CEOs (Brian Terkelsen of MediaVest, Lisa Donohue of Starcom USA and Chris Booth of Spark).