Brian Perkins

Super Bowl Ad Sequels Often Fail, but Can Budweiser’s Puppy Break the Trend?

With any rule, there are exceptions, but generally, revisiting a popular Super Bowl ad is dicey. Rarely does the sequel surpass the original.

Anheuser-Busch Plans 3 Ads for the Super Bowl, Including a Follow-Up to ‘Puppy Love’

Anheuser-Busch has revealed that this year's Super Bowl will include one Bud Light ad and two Budweiser spots, including a sequel to 2014's megapupular "Puppy Love."

How Tech Startups Can Reach Brands

Not withstanding the newness of what they have to offer, technology startups are remarkably tone deaf when it comes to selling their products and services to agencies and marketers. In short, they talk more about themselves than the businesses they're pitching.