GroupM’s New CEO Is Bringing Programmatic to Old-School Media Buying
Brand Marketing
Specs Current gig North American CEO, GroupM Previous gig CEO, Xaxis Twitter @Blesser Age 41
Premium Publishers Give Private Marketplaces Another Look
Performance Marketing
After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and [...]