Brian Lesser

GroupM’s New CEO Is Bringing Programmatic to Old-School Media Buying

Specs Current gig North American CEO, GroupM Previous gig CEO, Xaxis Twitter @Blesser Age 41

WPP’s GroupM Promotes Brian Lesser to North American CEO

In a move that underscores GroupM's comittment to data and programmatic technology, the WPP company has elevated Brian Lesser to CEO of its North American operations.

Ads Are Coming to the Comments Section of Publisher Sites

You can tell a lot about people by their online comments, and that's why Disqus believes it could be sitting on an advertising gold mine. The third-party comments service, which runs the discussion section on 3 million websites, is starting to show data-targeted sponsored comment ads.

Xaxis Merger Chases Programmatic Vision

The new Xaxis—now merged with 24/7 Media—officially unfurled its new corporate structure today. The union of the two entities, which are companion companies under WPP Group, created a supersized programmatic advertising platform, according to the announcement today.

Xaxis: New Mobile Ad Platform Also Combats Accidental Clicks

Those fat-thumbed accidental clicks that routinely happen on mobile devices are a nuisance for advertisers paying for those false positives and users who just want the ads to go away.

Premium Publishers Give Private Marketplaces Another Look

After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and programmatic buying gains traction.