Brian King

Marriott Brand Chief Puts Video Focus on Millennials

If all of the ANA Masters of Marketing speakers had digital-addicted family members in either grade school, high school or college to draw upon for analogies, that'd make perfect sense.

Are Marketers Worried About Millennials Fleeing Facebook?

Millennial marketing has easily been one of the top subjects at the ANA Masters of Marketing conference this weekend in Phoenix, Ariz. The demographic is coming of age in terms of earning power, and brands desperately want to understand how to win the affinity of the young adults.