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Adweek’s Top 5 Commercials of the Week

Brand Marketing

You can learn a lot from this week's best new commercials. 


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Smoke pink cigarettes, defeat breast cancer

Creativity

Big Tobacco is joining the fight against breast cancer by rolling out snazzy pink cigarettes, and promising to donate half a cent to the breast-cancer cause for every pack smoked. [...]

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Breast checks are fun again with Boob Lube

Creativity

Video is SFW. October is National Breast Cancer Awareness Month, so we'll be seeing lots of campaigns around the general topic of boobs. Here's one for Boob Lube, aka "the [...]

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Mastectomy is life in Grey breast-cancer ad

Creativity

Last year, Grey Amsterdam put together that very-NSFW breast-cancer campaign for Pink Ribbon magazine, including a 30-second spot that showed a bunch of naked breasts, along with a voiceover rhyming [...]

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Living with a gross cancerous blob is tough

Creativity

An expanding, grody pink blob that takes over a suburban home and eventually smashes through the windows in this spot by Colenso BBDO for the New Zealand Breast Cancer Foundation. [...]

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Grey breast-cancer ads have nothing to hide

Creativity

In America, breast-cancer PSAs skirt the issue a bit—they're even liable to focus on butts rather than boobs. Not so in Europe, where they get straight to the point. For [...]