Havas Chicago certainly knows how to stop pedestrians in their tracks with its office-window installations for Breast Cancer Awareness Month. Last October it set up peep-show windows, but the peepers got a bit of a shock when they looked inside. This year's effort, which launched Tuesday and runs through the end of the month, features a Plexiglass room in the lobby filled with 3-foot boob balloons—latex spheres painted to look like breasts. Brightly colored window decals invite passersby to come inside at 36 E. Grand Avenue and just have a good old time playing with them.
October was Breast Cancer Awareness Month, but that doesn't mean refraining from making breast puns until next fall. Up in Canada, the Nesters Market grocery chain is giving its melons a makeover this week to remind women to check themselves for breast cancer.
Havas Chicago is located at the busy corner of Grand Ave. and Wabash in the city's River North neighborhood, next to Eataly and across from the Nordstrom flagship store. Visitors to the area now have a new attraction to enjoy—a quite unusual peep show set up by Havas in its lobby windows.
Physical beauty may be the ultimate focus of this intense two-minute breast-cancer PSA from cosmetics chain Ulta—but the moving message it delivers is far from skin deep.
There are scores of breast-cancer awareness campaigns each year, but this one from Colenso BBDO in New Zealand combines clever product development with a wonderful print ad to memorably break through, and even change behavior in a way few ad campaigns can.
Of all our body parts, we humans objectify breasts as the most inherently feminine, right? They serve a utilitarian purpose, sure, but they're also soft and sexy and men don't (typically) have them. But what happens when you undergo a double mastectomy to beat cancer, and then you opt—as nearly 58 percent of women do—not to have breast reconstruction surgery? Are you somehow less feminine? The answer is obviously a resounding no, and that's what a new ad campaign from gender-neutral underwear company Play Out is looking to communicate.
DDB has uploaded what it claims is the first fake erotic video on Pornhub. The video starts off porny and then morphs into a (still NSFW) PSA for the Alcázar Gynecology Institute, showing men how to perform a breast exam on their wives or girlfriends.
During a keynote today at South by Southwest, Princess Reema Bint Bandar Al-Saud, the Saudi Arabian entrepreneur, activist and CEO of luxury retail Alfa Intl., launched a new campaign that will rely heavily on social and mobile media to spread the word.
Ask anyone you know how they feel about boobs, and I'm pretty sure it will be positive. Indeed, you'd have a hard time finding anyone hesitant to sing their praises. Below is a fun series of ads from DDB Singapore timed to Breast Cancer Awareness Month in October. They'll hit close to home for anyone who regularly uses social media and happens to have breasts, or knows anyone who has them (and wants them to be healthy). The familiar logos have been redesigned to anatomically pay homage to breasts and remind you to perform an exam—on yourself, or someone you care about—as frequently as you check your social feeds. The ads, for the Breast Cancer Foundation, also point to an online petition urging social media giants Facebook, Twitter and Instagram to actually change their logos temporarily for the cause. So, check out the ads below, and consider a screening so you can live longer to keep liking and faving. Via Design Taxi.
Estée Lauder is boosting their annual Breast Cancer Awareness campaign to new territory for 2014, according to The New York Times.