Havas Chicago Filled a Room With Boobs You Can Play With for #CheckYoSelf Campaign
Creativity
Havas Chicago certainly knows how to stop pedestrians in their tracks with its office-window installations for Breast Cancer Awareness Month. Last October it set up peep-show windows, but the peepers [...]
Cancer Survivors Who Had Double Mastectomies Star in Amazing Underwear Ads
Creativity
Of all our body parts, we humans objectify breasts as the most inherently feminine, right? They serve a utilitarian purpose, sure, but they're also soft and sexy and men don't [...]
This Fake Erotic Video Uploaded to Pornhub Is Actually a PSA (but It’s Still NSFW)
Creativity
DDB has uploaded what it claims is the first fake erotic video on Pornhub. The video starts off porny and then morphs into a (still NSFW) PSA for the Alcázar [...]
Saudi Arabian Activist Princess Reema Takes on Breast Cancer Awareness With More Social Media
Performance Marketing
During a keynote today at South by Southwest, Princess Reema Bint Bandar Al-Saud, the Saudi Arabian entrepreneur, activist and CEO of luxury retail Alfa Intl., launched a new campaign that [...]
Facebook, Twitter and Instagram Logos Are Ingeniously Redesigned for Breast Cancer Awareness
Creativity
Ask anyone you know how they feel about boobs, and I'm pretty sure it will be positive. Indeed, you'd have a hard time finding anyone hesitant to sing their praises. [...]
Estée Lauder’s New Weapons for Fighting Breast Cancer
Brand Marketing
Estée Lauder is boosting their annual Breast Cancer Awareness campaign to new territory for 2014, according to The New York Times.