Programmers Are Frustrated by a Lack of Netflix Metrics
When Breaking Bad scored three Emmy wins last fall, its showrunner, Vince Gilligan, credited Netflix for his show’s longevity and for heightening its popularity. Similarly, program execs in general have [...]
Vince Gilligan Talks Better Call Saul and Tech at CES
Kazuo Hirai, chairman of Sony, introduced a surprise guest at the CES 2014 keynote: Vince Gilligan, creator/showrunner of AMC’s hit Breaking Bad, whom he interviewed along with Michael Lynton, CEO [...]
The 10 Most Epic TV Show Promos of 2013
It was a mixed bag for TV generally in 2013, but not a bad year for TV promos—in fact, some of the most inventive ads on the dial (or the [...]
All You People Did This Year Was Watch The Walking Dead and Duck Dynasty
Take even a cursory glance at the Nielsen ratings for TV’s dollar demo and two cable series will jump right out at you: AMC’s The Walking Dead and A&E’s
The 2013 Hot List Winners Have Been Announced
Performance Marketing
This was the year Breaking Bad, Candy Crush and BuzzFeed commanded our attention, Cosmo went from the bedroom to the boardroom, and Jimmy Fallon got a big promotion.