JWT Turns the Black Bars on Vertical YouTube Videos Into Ad Space for Nonprofits
Creativity
Turning every usable surface into marketing space is known as ad creep. But this YouTube project by J. Walter Thompson Brazil gets away with it—because the beneficiaries are nonprofits who [...]
To Introduce Big King in Brazil, Burger King ‘Flame-Grills’ Big Mac Superfans
Brand Marketing
How to convince fast-food diners that Burger King's Big King burger is a superior option to the iconic McDonald's Big Mac? Invite Golden Arches superfans to Brazil, feed them the [...]
Nivea Created a Doll That Gets Sunburned to Teach Kids About the Importance of Sunscreen
Creativity
Short of letting a child experience the lingering pain of a sunburn, how can you really teach them the importance of wearing sunscreen? Tell an overstimulated kid to wait 15 [...]
Brazilians Learn English by Taking Real L.A. Pizza Orders in Sequel to Famous Campaign
Creativity
FCB Brazil had a big hit last May with its "Speaking Exchange" idea for CNA Language Schools—a campaign that connected young Brazilians wanting to learn English with elderly Americans in [...]
How This Interactive Subway Ad Got Everybody Yawning, and Wanting Coffee
Creativity
This interactive outdoor campaign by Lew'Lara\TBWA is a real yawner—which is exactly what the Brazilian agency intended.
How JWT Brazil and Dolby Captured the Iconic Sound of Coke Being Poured Over Ice
Brand Marketing
When it comes to creating the sensation of being inside a Coca-Cola while it's being poured over ice, sound is everything. That's why JWT Brazil partnered with Dolby for a [...]