This Agency’s Brilliant ‘Braille Bricks’ Help Blind Children Learn to Read Through Play
Creativity
Imagine if Lego-style blocks were turned into a Braille alphabet that could help visually impaired children learn to read. For a group of kids in Brazil, such toys are a [...]
People Who Post Racist Tweets Are Suddenly Seeing Them on Billboards Near Their Homes
Creativity
Here's a pretty intense outdoor campaign running in Brazil, where a civil rights group called Criola is finding racist tweets online, using geotagging data to determine the location of the [...]
This Artfully Disgusting Surfing Ad Calls for Cleaner Beaches in Brazil
Creativity
Surf's up? Nah, it's down—down and dirty, hazardously so—in this visually arresting Brazilian PSA from Instituto-E. The organization is seeking to raise awareness of Rio de Janeiro's polluted beaches, and [...]
Omnicom Strengthens Its Hand in Brazil by Acquiring Grupo ABC’s Agencies
Brand Marketing
DDB Worldwide today said it has agreed to acquire Grupo ABC, an agency group in Brazil that includes holdings across a wide range of disciplines, including advertising, public relations, digital [...]
Sprite Wants Snapchat Users to Get More Friends Via Its Cans
Performance Marketing
Sprite is inviting Snapchat users in Brazil to put their Snapcodes on millions of its soda cans. Snapcodes are QR codes—two-dimensional barcodes scannable on smartphones—that are designed to help people [...]
These Creatives Knitted Outfits for Street Signs as a Way of Asking for Clothes for the Poor
Creativity
Wool is cool again, and yarn-bombing is a thing. In a nod to the trend, a group of Brazilian creatives started "Doe Agasalho," or "Donate Warm Clothes," a campaign that [...]