Ad of the Day: A 48-Year Record Holder Challenges Today’s Olympians to Best Him
Brand Marketing
In 1968, U.S. Olympian Bob Beamon soared 8.9 meters, surpassing the current long jump world record not by mere inches but by nearly 2 feet.
Some Very Ugly Fish Star in This Bizarre Ad About Investigative Journalism
Creativity
The news is like the ocean. On the surface, everything might seem pretty, but the further down you go, the worse things look. That, at least, is the metaphor behind [...]
How HP Turned Unwritten Stories of Illiterate Brazilians Into Books Printed in Real Time
Creativity
Imagine if there were an easy way for people who can't read and write to share their life experiences with the world. HP and agency AlmapBBDO took a crack at [...]
Ad of the Day: Getty Images Brilliantly Made 4 Famous Faces Entirely Out of Stock Art
Brand Marketing
Brazilian agency AlmapBBDO does consistently brilliant campaigns for Getty Images, from 2012's "From Love to Bingo," which used 873 stills from the Getty archive to tell the story of a [...]
Ad of the Day: Samsung’s Digital Surfboard Shows Riders Tweets and Sea Conditions
Brand Marketing
Samsung has created a smart surfboard. The internet-connected sporting gear is the focus of a new ad from Leo Burnett Tailor Made, featuring Brazilian surfer Gabriel Medina.
5 Things Marketers Can Do to Get in Shape for the Olympics … in Japan
Brand Marketing
Having passed the 100-day mark until the 2016 Summer Olympics in Rio last week, and with the torch relay starting today, the countdown to the Games of the XXXI Olympiad [...]