Brandweek Report

10 Brands That Changed the World [Video]

10 Brands That Changed the World [Video]

10 Brands That Changed the World

From fast food to fast fashion, a glass telephone to plastic money, some brands don't merely influence our spending habits—they determine who we are. All are household names, not just […]

How Olivier François Is Fixing Fiat for Its Return to America

In 2011, as Fiat struggled to reestablish itself in America after a near three-decade absence from the market, the Italian auto brand didn’t have to call some guy named “Tony” to pop the hood. Olivier François was available for—and as it has turned out, quite up to—the job.

Welcome to the New Face of Big Pharma

Justin, a 12-year-old with Type 1 diabetes, just started middle school and was bummed he had to regularly check his blood sugar between periods while his pals rushed to the next class. It’s exactly the kind of everyday problem that drives parents of diabetic kids batty.

Does the American Shopping Mall Have a Second Life?

Here’s how to have a good time at the local shopping mall,” a reviewer called Bunny E. posted on Yelp this past February. “Load the ‘Dawn of the Dead’ soundtrack on your MP3 player and go to the mall between 7-8 a.m. (before they even turn on all the lights). Hit play and immerse yourself in a post-apocalyptic nightmare world.

This Former Hedge Fund Analyst Wants to Launder Your Clothes

Robert Hennessy has an unusual talent. If you tell this ex-analyst entrepreneur where you live in New York, he can name every laundry and dry cleaner within a stone’s throw. “Seventy-eighth between First and Second?

Seven Brands That Are Winning With Nostalgia

For some of the biggest consumer brands, nostalgia is anything but yesterday’s news.

Brand Genius Quiz: Test Your Marketing IQ

So, Mr. or Ms. marketing exec, you've got the sweet salary and window office—and you know it all, don't you? Well, time to find out. Take our quiz on some of branding's more unusual facts and foibles. Any score over 10 and you'll be a hit at the next office cocktail party.

The World’s Buzziest Brands

NBCUniversal Integrated Media launched the Brand Power Index (BPI) in 2010 to pinpoint the 500 brands consumers are talking about the most. The BPI’s methods for measuring the impact of multilayered marketing campaigns were born from some of the same techniques NBCU uses to evaluate the success of its own partnerships.

Where’s the Party? At 30,000 Feet

Luanne Calvert is used to working without a net, executing first-class, buzzworthy campaigns and forging relationships on the fly.