Toyota Test Drives Forbes’ New Sponsored Content Platform

In November 2010, launched BrandVoice at a time when the concept of native advertising wasn't well known. Five years later, the site is rolling out a new sponsored content platform called Pulse.

Forbes Estimates BrandVoice Will Generate 20 Percent of Total Ad Revenue This Year

Forbes has undoubtedly been one of the most ardent proponents of native advertising in publishing—and the company's BrandVoice offering represents a growing area of its business.