Does Marketing Require Your Website to End in ‘.Com’? If Not, Here Are 7 Options
Performance Marketing
There is no definitive answer to the value of TLDs besides .com, but deciding on one is a marketing conversation more than an IT discussion. The value of the myriad [...]
The 4 Most Critical Steps for Happy Customers, Profits
Performance Marketing
With the frenzied rush to make happy customers, engage them emotionally, and be transparent and relevant at all times, many companies unwittingly skip over the more important goal: making happy [...]
Of the New Healthcare Logos in Mergers, Which Ones Will Become Brands?
Performance Marketing
All across the nation, the healthcare delivery system is consolidating, producing organizations with larger geographic footprints and operating under new names and logos. As familiar names become subordinate or vanish [...]
Persuasive Copy That Sells: It’s Not About the Words
Performance Marketing
You remember those lists of powerful words we marketers use to use to guide copywriting for short-term response and sales? You remember that persuasive copy. “Limited Time," "Only One Left," [...]
4 Questions That Reveal Your Brand Persona
Performance Marketing
Asking some simple questions about your brand persona can help you see how your brand engages and interacts with customers. Just like a person meeting someone new for the first [...]
When Marketing’s Not Working, Stop Trying So Hard
Performance Marketing
We see it all of the time. The most talented athletes who kill all records and expectations in their sport. During training. But when it comes to delivering during a [...]