3 Ad Campaigns That Resonated With the Gen Z Audience
Performance Marketing
Gen Z is completely shifting the way advertisers work. The long-held mindset of heritage, comfort, and familiarity is being upset by this up-and-coming generation of digital natives. Gen Z approaches [...]
Is Quality, Sustainable Marketing the Key, or Is Bigger Better?
Performance Marketing
We are certainly increasingly "digitally distracted." How can we not be, with a smartphone in hand, WhatsApp, LinkedIn, Facebook, and the toxic Twitter — binging and buzzing with notifications of [...]
Tips for Entering Awards: Why Earning an ECHO Means More Now
Performance Marketing
Here are a few tips for a better campaign entry into the Association of National Advertisers International ECHO Awards competition.
A Higher Brand Purpose Brings in Customers, Profits
Performance Marketing
When we act like consumers and contemplate a higher brand purpose, we most often think about the importance of corporate social responsibility, and look for postings about how the brand [...]
When Brands Apologize, Customers Often Listen and Forgive
Performance Marketing
Happy customers are loyal customers. But what happens when “surprise and delight” is actually “surprise and incite”? Social media has raised the stakes for brands. Customers, most often angry ones, [...]
Why Brand Teams Need to Stop Pushing Brand Equity as an Asset
Performance Marketing
Most brand teams are constantly fighting for investment. Their lives would be much easier if they stopped pushing brand equity as a long-term asset when it is becoming more like [...]