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3 Ways to Build a Platform to Communicate With Customers

Performance Marketing

Recently, authors and bloggers have been writing about the importance of establishing a "platform" for individuals and organizations. Michael Hyatt, the former CEO of the enormous publishing company, Thomas Nelson [...]


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How Not to Be a Tone-Deaf Brand

Performance Marketing

Pepsi is clearly not the only brand to take a wrong turn in their ads or other communications. A few recent examples include Match.com, Nivea, and most recently, United Airlines. [...]

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Crocs: Can Celebrities Save a Brand?

Performance Marketing

Were Crocs ever cool? No, I'm not being snarky (not really) ... I never wore them, because they seemed to be geared toward a younger demographic, and when they debuted [...]

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How to Suck Less at Your Personal Pitch

Performance Marketing

The number one thing people want to talk about is themselves. When you facilitate this, you’ll be remembered because they enjoyed the conversation. Just remember: A good question prompts people [...]

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Sensory Appeal, in Video Form

Performance Marketing

In a world where it’s easy to experience sensory overload multiple times a day just from our smartphones, it’s almost ironic to suggest that you add to it with your [...]

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Why CES Is a Key Incubator for Marketing Execs

Brand Marketing

CES has become the place for companies to showcase new, innovative and promising technology.