Crafting a Branding Plan in 3 Steps
Performance Marketing
Like a house, a brand is built up … sometimes with a clear plan, sometimes organically. Using this concept of a house is a very simple way to get your [...]
SEOs: Forget Keywords, Focus on This One Thing to Zoom Up Search Rankings
Performance Marketing
Every time there’s a whiff of a Google Search update in the air, SEOs around the world lose their minds. Everything from rumors to conjecture to plain fiction flies around, [...]
Customer Control Creates New Phase of Apologetic Marketing
Performance Marketing
In a customer-centric marketing ecosystem, brands need to be more self-aware than ever before. Brands must accept that customers control their reputation, and customer satisfaction should become a top KPI [...]
The Smart Marketing Strategy of Direct Mail Psychology
Performance Marketing
The strategic use of psychology in direct mail can drive amazing results. Did you know that our brain is doing most of its work outside of our consciousness? If we [...]
5 Words to Describe a Brand
Performance Marketing
The best brands make their customers feel better, and those feelings can be described in just a handful of emotive words. There should be five words that describe how a [...]
In Direct Mail, More Is Less: How Oversaturation Kills ROI
Performance Marketing
Yes, we are saying that more mail pieces actually get you less as far as results go with direct mail. Don’t be fooled by the notion that more choices, more [...]