What Brands Need to Know About the Current State of Earned Media
Performance Marketing
The news cycle is overwhelmed with pandemic-related stories. Media organizations are facing trying times, and it’s hard to get the attention of reporters to pitch your company’s latest news. Yet, [...]
Politicians Reveal 3 Important Branding Lessons
Performance Marketing
Marketers and brand managers can learn useful branding lessons as politicians embark on their political campaigns ahead of the 2020 presidential election.
A 4-year-old Girl Shows the Power of a Strong Brand
Performance Marketing
Recently, I was reminded about the power of a strong brand by my 4-year-old granddaughter who told me, “You know how I can tell when there’s a McDonald’s close by? [...]
WWTT? IHOP Calls Burgers ‘Pancakes’ and Creates Bancake List
Performance Marketing
Earlier this month, IHOP decided it was time for another stunt focused on its burger menu, this time referring to burgers as "pancakes" and instituting a Bancake list based off [...]
How B2B Marketing Can Make B2B Sales Easy
Performance Marketing
My headline isn't going to win any friends across the aisle in the land of sales teams, and I'll admit there's a bit of attention-seeking there. But, even though I won’t [...]
3 Types of Brand Stories: Functional, Emotional, Moral
Performance Marketing
There are three types of storytelling for brands: Functional, Emotional and Moral. Every brand should have a functional story, but the best ones find an emotional and moral story that [...]