BuzzFeed Poaches Pinterest Exec to Build Out Its Ad Analytics Capabilities
Performance Marketing
BuzzFeed wants to give advertisers more data about how their efforts perform and is willing to poach digital competitors to do it. The viral-minded publisher has hired Edwin Wong, Pinterest's [...]
Q&A: Former Agency Creative Director on Moving to a Branded Entertainment Startup
Brand Marketing
Specs Current gig Executive creative director, Rec Room Previous gig Creative director, 72andSunny Age 43
Saturday Night Live Will Reduce Its Ad Load in Favor of Sponsored Content
After 41 years, NBC's venerable Saturday Night Live will get a major shake-up when it returns next fall, and we're not talking about the cast.
Samsung Wins the Tribeca Film Festival’s First Branded Content Award
Brand Marketing
Samsung has won the Tribeca Film Festival's first branded content award.
How The Onion Is Helping Univision Grow Beyond the Spanish-Language Market
In a move many in the industry expected, Univision took sole ownership Thursday of Fusion, which launched in 2013 as a joint venture with ABC.
Rob Gronkowski and Richard Sherman Talk About Stuff While Eating Beef Jerky in New Branded Web Series
Brand Marketing
Oberto wants to change the way you think about beef jerky. For the past two years, the Seattle-based brand's "You Get Out What You Get In" campaign is aimed to [...]