Branded Content

Bleacher Report Caters to Millennial Men With Thoughtful Sports Analysis and Parody Videos

People talk about sports a little differently than they used to. Post-game discussions don't have to wait for the next morning's water cooler chats. Instead, fans turn to Twitter during the game for up-to-the-minute reactions, GIFs, jokes and memes. 

Campbell’s Joins the Today Show and Vox Media for a Branded Content Series

NBC's Today show, Vox Media and Campbell Soup have announced a partnership to produce original branded videos that will live on Today.com and Eater, Vox's food and dining site.

How a Female-Focused Branded Content Studio Connects With Its Audience

Specs Who Co-founder, CEO Joe Speiser and president, COO Gretchen Tibbits What Branded content studio Where New York

Casey Neistat’s New Drone-Powered Holiday Video Looks Like a Branded Masterpiece

Casey Neistat has done it again, releasing a holiday video for Samsung today with an enormous drone that lifts and flies the stunt-minded,

Clorox and HuffPost’s RYOT Made a 360-Degree Video About Clean Drinking Water

Clorox is most often associated with cleaning kitchens and stains, but it's probably not a brand that comes to mind when you think about clean drinking water.

Creating a Ripple Effect Is Key for Branded Stories to Swim, Not Sink

In September, I was thrilled to participate in an Advertising Week panel with esteemed Adweek editorial director James Cooper and some of the storytelling industry's best and brightest. The topic? "It's all about the Story."

Why Some Big Brands Are Starting to Produce Their Own Podcasts

Hidden in the basement of the InterContinental New York Barclay Hotel in midtown Manhattan is a deserted tunnel that once transported wealthy travelers to and from Grand Central Terminal during the height of the economic boom of the 1920s. That's just one of the two 20-minute Stories of the InterContinental Life-branded podcasts that have unspooled so far, with more to come in 2017.

How to Make Sure Your Branded Content Isn’t Really Just an Ad

Within the last few years, we've seen the TV and advertising industries devolve into a state of bedlam.

Conan O’Brien’s New App Is a Pokemon Go-Style Game for Fans

Conan O'Brien's newest play for branded content is a mobile game that's subtly an ad for AT&T.

Why Marketers Must Move Beyond ‘Branded Content’ and Create Entertainment

As audiences migrate to commercial-free streaming platforms, more and more brands are looking to engage consumers through entertaining original programming. And the entertainment world has caught on to that reality.