Branded Content: Possibilities, Pitfalls, and Predictions
Performance Marketing
Branded content business models are evolving and it’s important for publishers to stay on top of brand expectations in order to stay competitive. Moreover, with audience control shifting from content [...]
Campbell’s Joins the Today Show and Vox Media for a Branded Content Series
NBC's Today show, Vox Media and Campbell Soup have announced a partnership to produce original branded videos that will live on Today.com and Eater, Vox's food and dining site.
How a Female-Focused Branded Content Studio Connects With Its Audience
Performance Marketing
Specs Who Co-founder, CEO Joe Speiser and president, COO Gretchen Tibbits What Branded content studio Where New York
Casey Neistat’s New Drone-Powered Holiday Video Looks Like a Branded Masterpiece
Performance Marketing
Casey Neistat has done it again, releasing a holiday video for Samsung today with an enormous drone that lifts and flies the stunt-minded,
Clorox and HuffPost’s RYOT Made a 360-Degree Video About Clean Drinking Water
Performance Marketing
Clorox is most often associated with cleaning kitchens and stains, but it's probably not a brand that comes to mind when you think about clean drinking water.
Creating a Ripple Effect Is Key for Branded Stories to Swim, Not Sink
Brand Marketing
In September, I was thrilled to participate in an Advertising Week panel with esteemed Adweek editorial director James Cooper and some of the storytelling industry's best and brightest. The topic? [...]