branded apps

Big-Box Stores Like Target Think These New Apps Can Defeat Amazon

Not so long ago, retailers struggled mightily to direct shoppers away from browsers and over to their newfangled branded apps without much success.

4 Ways Marketers Will Benefit From the New iPhone

Marketers are imagining new mobile campaigns and content now that Apple revealed the future of the iPhone at its developers conference this week.

Razorfish Formalizes Ad Product Practice

Agencies have been partnering with emerging media platforms for years to create new ad products.