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A Higher Brand Purpose Brings in Customers, Profits

Performance Marketing

When we act like consumers and contemplate a higher brand purpose, we most often think about the importance of corporate social responsibility, and look for postings about how the brand [...]


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10 Must-Attend B2B Marketing Conferences for 2019

Performance Marketing

It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. For a while there, I was worried, as event after [...]

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The 4 Most Critical Steps for Happy Customers, Profits

Performance Marketing

With the frenzied rush to make happy customers, engage them emotionally, and be transparent and relevant at all times, many companies unwittingly skip over the more important goal: making happy [...]

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Use Google Trends to Improve Google Ads Performance

Performance Marketing

Google Trends can help brands find additional keywords to target popular promotional ideas. Plus, marketers can use seasonal trends to maximize their ad budgets throughout the year.

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Persuasive Copy That Sells: It’s Not About the Words

Performance Marketing

You remember those lists of powerful words we marketers use to use to guide copywriting for short-term response and sales? You remember that persuasive copy. “Limited Time," "Only One Left," [...]

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Improve Customer Experience by Putting Customers First

Performance Marketing

We live in the age of transparency. As such, it's critical to earn your customers' trust and keep it by improving the customer experience.