Brand USA

With Tourism Win, Mcgarrybowen Takes on the Job of Selling America to the World

Mcgarrybowen's continuing global expansion got a vote of confidence as the agency edged out larger networks to become the creative agency for Brand USA, America's first national marketing organization.

Incumbents Rule in Media Pitches for Mercedes and Brand USA

For once, it was a good week for incumbents in account reviews—at least among media agencies.PHD, the media agency for Mercedes-Benz USA since 1999, retained its assignment, with annual media spending of about $320 million. The other finalists could not be ascertained. Accenture helped manage the search.

Ad of the Day: Brand USA

It's a daunting client to have—the United States of America. And yet, undaunted, JWT this week unveiled the first comprehensive tourism marketing campaign for the U.S. aimed at overseas visitors. And the results are … about what you'd expect.