Brand Strategy Beats Price Tactics
Performance Marketing
My nose may not have been bloodied and my body dragged off a plane, but I faced my own travel crisis this week. And that experience proved that one company’s [...]
What 27 Years of Kung Fu Taught PJ Pereira About Good Marketing Strategy [Video]
Brand Marketing
Agencies love to spend weeks or even months creating a strategy for each marketing campaign, but does this approach still work in a real-time world where consumer reactions and unexpected [...]
Are Your Videos Champions of Your Brand?
Performance Marketing
If you advertise in an ordinary way, it's safe to expect ordinary results. However, when you take the extreme and it doesn't work, then what do you do? Answer: Consider [...]
Goodby Wins Seagate Brand Assignment
Brand Marketing
Goodby, Silverstein & Partners has landed an interesting new corporate branding assignment from Seagate Technology, a leader in digital storage. Goodby will focus on the company's overall brand strategy and [...]
mOcean Has a New Consumer Brands Unit
Brand Marketing
Specs Who (l. to r.) Mike Braue, director of client services, consumer brands; Michael McIntyre, president; Christianne Brooks, group creative director; and Kevin Aratari, evp, entertainment