How Does Kiehl’s Launch a New Product? By Sending It to Space, Of Course
Performance Marketing
Kiehl’s new face moisturizer is more like space moisturizer. The high-end cosmetics brand launched a rudimentary spacecraft with its product on board so it could promote a new line of [...]
Hulu New Original Series Deadbeat Launches With Whisper Campaign
Performance Marketing
The paranormal, unfinished business and unlucky love—these are all themes you might find talked about on Whisper, the app that lets anonymous users post secretive messages.
Ebay Marketing Arm Unites Companies, Rebrands
Performance Marketing
Look out Digitas and Rosetta, here comes eBay Enterprise Marketing Solutions, a rollup of nine marketing companies under eBay Enterprise that seeks to compete with bigger, more established agency players [...]
Hanes’ ‘Destruction’ Videos Generate 8 Million Views
Brand Marketing
Hanes chief branding officer Sidney Falken has been with the Winston-Salem, N.C.-based firm for 23 years, originally starting out as an assistant marketing manager for its boys underwear division when [...]
Young Tumblr Marketers Have Strong Advice for Yahoo
Performance Marketing
"We promise not to screw it up," said Yahoo CEO Marissa Mayer, posting on her brand-new Tumblr account this morning and effectively making official the $1.1 billio
Agencies: Facebook’s Phone Ambitions Should Improve Ad Targeting
Performance Marketing
Whether Facebook dramatically launches a smartphone or more simply announces that it's landed a high-value piece of Android real estate on HTC's mobile devices (those are the main two rumors, [...]