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Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Performance Marketing

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO.


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So Starbucks Is Really Good at Instagram Videos, Too

Performance Marketing

Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition.

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Nike Cuts Adrian Peterson as Brands Continue to Condemn NFL

Brand Marketing

Nike will no longer sponsor National Football League star Adrian Peterson, who was re-suspended by the Minnesota Vikings this morning stemming from allegations of abusing his 4-year-old son.

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Snapchat’s ‘Crazy Engaged’ Users Can’t Resist a Message From Taco Bell

Performance Marketing

Taco Bell’s Nicholas Tran said Snapchat followers are “crazy engaged.” When the brand sends a Snap, 90 percent of friends who open a message view it in its entirety, and [...]

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Pinterest Hires the Man Behind Axe Marketing at Unilever

Performance Marketing

Pinterest has a new advocate, David Rubin, who was a vp at Unilever in charge of marketing hair care products. At Pinterest, he's the new head of brand, working with [...]

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8 Brands Collectively Rejoice To Twitter’s Gif Giving

Performance Marketing

Brands have gone Gif crazy now that Twitter enabled the playful animation feature. The new media format is the latest rage on the social messaging platform with everyone from Arby's [...]