Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO.
On my way to work recently, my Lyft driver asked what I did for a living. It's a simple question but one almost anyone in content marketing becomes uncomfortable with as the answer inevitably leads to more questions. "I'm in content" is clearly a nonsensical thing to say.
Hootsuite's uberVu system can crunch data from 20 different social media platforms, including Reddit, Facebook, Google+, Twitter, YouTube, Blogger, Yahoo Questions, Vimeo, etc.
Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition.
Nike will no longer sponsor National Football League star Adrian Peterson, who was re-suspended by the Minnesota Vikings this morning stemming from allegations of abusing his 4-year-old son.
Taco Bell’s Nicholas Tran said Snapchat followers are “crazy engaged.” When the brand sends a Snap, 90 percent of friends who open a message view it in its entirety, and these can be five-minute-long digital photo-video collages, he added.
Pinterest has a new advocate, David Rubin, who was a vp at Unilever in charge of marketing hair care products. At Pinterest, he's the new head of brand, working with users and businesses to encourage more activity on the platform. Rubin is known for developing digital and social campaigns for brands like Axe at Unilever, where he had worked since 1999.
Brands have gone Gif crazy now that Twitter enabled the playful animation feature. The new media format is the latest rage on the social messaging platform with everyone from Arby's to Forever 21 posting their best bursts of creativity. (Arby's thought it would comment on two phenomenon at once with a World Cup-inspired Gif of a curly fry scoring a goal.)
Kiehl’s new face moisturizer is more like space moisturizer. The high-end cosmetics brand launched a rudimentary spacecraft with its product on board so it could promote a new line of men’s products.
Facebook keeps catching MeUndies.com with its pants down when it comes to ad policies on the social network. But the underwear e-tailer is having too much fun and experiencing too much success to stop.