Credit Cards
Brand Marketing
The Discover Card has succeeded in branding its rewards and services. Customers consider its cash back offer a real differentiator. “Even thought you can get it other places, cash back [...]
Parcel Delivery
Brand Marketing
Fed Ex was dubbed the most reliable parcel delivery service by consumers polled. “There is still that sense that Fed Ex is the one you need when it absolutely, positively [...]
Airlines
Brand Marketing
JetBlue and Southwest Airlines tied for the brand with the most loyal consumers. For JetBlue, the issue of in-flight comfort leveraged against its rates created a price value equation that [...]
Athletic Footwear
Brand Marketing
Nike wins because it communicates that “I understand how you live, how you need to use these shoes and how they fit in your life. It also scored high in [...]
Clothing Catalog
Brand Marketing
J. Crew won the category. “Thank you Mrs. President,” said Passikoff. “After Palin spent a billion dollars on her appearance. Mrs. Obama tells the world her entire outfit cost $140 [...]
Allergy Medicine (Over-the-counter)
Brand Marketing
Tylenol and Zyrtec were tied. “This one is interesting because price is really not a factor,” said Passikoff. “People are more concerned with feeling better and controlling the allergy versus [...]