Wireless Handsets
Brand Marketing
iPhone and Samsung tied. Both brands proved successful only with different target segment. “The iPhone was extremely popular with the techies who were looking to use their phones for purposes [...]
Diet Soft Drinks
Brand Marketing
Diet Pepsi bubbled up to the top among Brand Keys survey participants. The brand received high marks for formulation, availability and other key factors. Diet Dr Pepper was ranked last [...]
Retail Store (Discount)
Brand Marketing
Things got a little touchy there for Wal-Mart for a while, but consumers came back in droves thanks to its values. “They’ve always stayed true to who they are,” said [...]
Retail Store (Office Supplies)
Brand Marketing
Staples shined thanks to its overall customer service and excellent reputation. It’s “That was easy” ad campaign rang true, according to respondents. It also did well in terms of value [...]
Retail Store (Home Improvement)
Brand Marketing
True Value ranked high across the board in all of the category drivers. Consumers said the chain of stores nailed it when it came to knowledgeable sales personnel. It’s value, [...]
Pizza
Brand Marketing
In these tough economic times, consumers want more for their money and they feel like Domino’s is delivering that. “They like all that stuff you see on TV, all of [...]