Retail: Levi’s CMO Rebecca Van Dyck
Brand Marketing
Back in 1873, when Levi Strauss started selling overalls to prospectors in the California Gold Rush, he probably didn’t dream that Levi’s would still be around 138 years later. Nor [...]
Brand Marketing
Back in 1873, when Levi Strauss started selling overalls to prospectors in the California Gold Rush, he probably didn’t dream that Levi’s would still be around 138 years later. Nor [...]