Arianna Huffington Will Receive Adweek’s 2015 Brand Visionary Award
Brand Marketing
Adweek is pleased to announce Arianna Huffington as the winner of the magazine's annual Brand Genius Brand Visionary award. The honor, a celebration of Huffington's career as the chair, president [...]
Video Recap: Adweek’s 25th Anniversary Brand Genius Gala
Brand Marketing
If you missed 2014's gala celebrating the year's Brand Genius winners, be sure to check out this video recap of the honorees and prepare to hear the 2015 list on [...]
How Shane Smith Built Vice Into a $2.5 Billion Empire
Performance Marketing
By now, you’ve no doubt heard about Vice’s humble beginnings. It’s 1994 in Montreal, and three guys—Shane Smith, Gavin McInnes and Suroosh Alvi—decide to launch a free punk magazine called [...]
David Melançon’s Splash of Color for Benjamin Moore
Brand Marketing
How to put a fresh spin on a reliable, well-regarded staple on hardware store shelves for the past 131 years? To hear David Melançon tell it, the biggest challenge he [...]
Quinn Kilbury Serves Up a Newcastle Revolution
Brand Marketing
Actress Anna Kendrick was 28 years old, beautiful, and pissed. “I’ll just give you an endorsement right now,” she huffs. “Hi, um, Newcastle Brown Ale—the only beer that promised me [...]
For Nationwide’s Matthew Jauchius, Marketing Is the Best Policy
Brand Marketing
Promoting insurance services has traditionally relied on earnest pitchmen or scenes of car trips gone awry. But exotic birds?