Brand Genius

ESPN’s Hannah Storm on Why Building Your Brand Is Key to Making It Big in Broadcasting

 

Facetime: Adweek’s Brand Genius Gala

Adweek’s Brand Genius Gala sponsored by Heat and Deloitte Digital at New York’s Rainbow Room gathered the industry’s greatest marketers in one room for a night of celebration. Elsewhere, DailyMail.com […]

Some of Marketing’s Brightest Minds Share Their Best Advice for the Next Generation

 

Why Having a Vision Is the Key to Arnold Schwarzenegger’s Success

It takes a certain set of skills to successfully transform one's career not just once or even twice, but over and over again. No one has been more successful at achieving new, seemingly unattainable goals than Arnold Schwarzenegger.

JetBlue’s Elizabeth Windram Wins Adweek’s 2016 Grand Brand Genius Award

In 2016, JetBlue launched a number of clever campaigns for a category many people don't necessary love, airlines. The brand made passengers happy with stunts for free or discounted travel, but it also reached out to families in need following a mass shooting, making a name for itself as an airline that cares not only about its customers, but about people across the country.

Adweek Announces Winners of the 2016 Brand Genius Awards

Adweek is pleased to announce the winners of its annual Brand Genius Awards. Now in their 27th year, the awards recognize the talented men and women behind the most inventive, […]

Chipotle Marketing Exec Indicted in Major Crackdown on Cocaine Buyers in New York

Mark Crumpacker, Chipotle's chief creative and development officer, has been indicted as part of a New York City drug ring bust.

Brand Genius 2016 Call for Submissions

For over 25 years, Adweek's Brand Genius Awards have saluted the best and brightest minds in marketing—but we need your help in finding them. Do you know a fearless marketer who bursts with ideas, breaks with convention, and delivers measurable results? Then please, introduce us.

Facetime: Adweek’s Brand Genius Gala

On Oct. 20, Adweek hosted the 26th annual Brand Genius Awards, honoring the most creative, innovative and successful brand marketers of the year. This year’s awards were presented by Oracle […]

A World That Hates Airlines Doesn’t Hate Delta, Thanks in Part to This Marketer

In recent years, airlines have become a staple on those lists of things Americans love to hate. Search for any airline on Twitter and you are guaranteed to find the usual griping about late flights, missed connections and tiny, uncomfortable seats in coach.