Brand Genius 2012

Brand Genius 2012 Recap

Brand Genius 2012 Recap

Night Out: Brand Genius 2012

The most masterful marketers of the year came out in force for Adweek’s Brand Genius gala awards dinner, an annual rite that recognizes the year’s 10 most memorable and innovative branding efforts and th

Night Out: Brand Genius 2012


Chrysler Comeback Kid Wins Adweek Honor

Olivier François, the CMO and much-praised branding engine for Chrysler Group, drove home tonight with the honor of Grand Brand Genius of 2012.

Adweek’s 2012 Brand Genius Awards

As most people know, Tinker, Tailor, Soldier, Spy is the title of a 1974 John le Carré novel. But as most marketers know, it's also an apt metaphor for their jobs in 2012. In a cutthroat, trend-obsessed, multiplatform media world where the fortunes of a brand can rise with an endorsement or fall by a single tweet, the marketer must deploy the skills of an intelligence agent.

Adweek’s 2012 Brand Genius Awards


Editor’s Letter: Breaking Through

These are indeed uncertain times, and for the media economy, nothing causes more angst, paranoia and agita than not having a handle on the near term.

Brand Genius, Brian Niccol, Taco Bell

Brand Genius, Brian Niccol, Taco Bell

Brand Genius 2012: Lisa Mann, Oreo

Brand Genius 2012: Lisa Mann, Oreo

Brand Genius 2012: Matthew McCarthy, Axe

Brand Genius 2012: Matthew McCarthy, Axe