Brad Schwartz

A Year After Rebranding as Pop, the Old TV Guide Network Has Added Almost 100 New Advertisers

A year after rising from the ashes of the TV Guide Network, Pop is still making noise with viewers and advertisers—and the network is entering this year's upfront with a lot of confidence for a network that just turned 1.

Cosby Show Retrospective Quietly Pulled From Rebranded TV Guide Network’s Lineup

TV Guide isn't the only once-beloved brand that Pop exec Brad Schwartz had to jettison from the network's relaunch. An hour-long program featuring Bill Cosby and going behind the scenes of The Cosby Show—announced back in October as pa

Brad Schwartz Discusses the Upcoming Challenges for the Fastest Growing Network in the Country

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