At a few BP locations starting today, people may actually enjoy filling up their tanks rather than simply tapping their toes in boredom. The petroleum retailer is rolling out an interactive gas pump called Miles, which offers voice instructions for activities such as listening to tunes, social media sharing, video ecards
While BP has garnered attention in recent years for its use of social media, not many of its competitors have been notably active in the space.
Ogilvy & Mather is slashing staffing in its Los Angeles office due to dramatic spending reductions from a couple of its largest clients. Effective Feb. 3, the agency is cutting 33 positions across all agency operations, with 15 permanent staffers remaining.
Pandora's ad business just got wheels. The Internet radio giant has launched its first in-car advertising product, just in time for the launch of the Consumer Electronics Show in Las Vegas. The company has signed its first in-car radio ad deals with BP, Ford, State Farm and Taco Bell, said officials.
A new SUV ad featuring a family belting out an a capella version of Ozzy Osbourne's "Crazy Train" helped give Honda a big boost in consumer perception in June.
BP's public relations problems continue into 2012, as one of its "Look guys, we're helping!" ads features an accidental cameo by a group of anti-BP protesters, who are reminding Gulf Coast residents why their water table got screwed up in the fir
The environmental movement UnF—k The Gulf is only putting into words (well, one specific word) how most of us have felt about the BP oil spill, and their edginess is […]
Add Florida's "Our coast is clear" tourism ads to the list of things BP's oil spill has killed. BP paid Florida some $25 million to run a campaign reassuring tourists […]