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BP’s New Gas Pump Engages Customers With Music, a Photo Booth and Trivia

Performance Marketing

At a few BP locations starting today, people may actually enjoy filling up their tanks rather than simply tapping their toes in boredom. The petroleum retailer is rolling out an interactive gas [...]


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A Communications Strategist Discusses the Overlap of Politics and Branding

Performance Marketing

Specs Who Kevin Hauswirth Age 29

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The Ozzy Osbourne Effect

Brand Marketing

A new SUV ad featuring a family belting out an a capella version of Ozzy Osbourne's "Crazy Train" helped give Honda a big boost in consumer perception in June.

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BP Accidentally Includes Anti-BP Protesters in Latest Ad

Creativity

BP's public relations problems continue into 2012, as one of its "Look guys, we're helping!" ads features an accidental cameo by a group of anti-BP protesters, who are reminding Gulf [...]

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BP’s angriest critics open fire with F-bombs

Creativity

The environmental movement UnF—k The Gulf is only putting into words (well, one specific word) how most of us have felt about the BP oil spill, and their edginess is [...]