boutique shops

As More Marketers ‘Go Rainbow,’ Is a Boom in LGBT Specialty Shops on the Horizon?

Ogilvy & Mather's decision in June to launch a dedicated LGBT practice, Ogilvy Pride, signals that agencies and advertisers are stepping up efforts to more effectively reach a community whose global spending power is estimated at $3.7 trillion—and as high as $885 billion in the

Which Big Brands Are Courting the Maker Movement, and Why

To pack more wallop among the denim-and-leather set, Levi's is turning to people like Alice Saunders, a 29-year-old designer and history buff in Boston with a fetish for World War II duffel bags. Saunders, ironically, could care less about mainstream fashion, preferring vintage felt hats and rustic jewelry.