Boursin

Y&R Adds Bel Brands’ U.S. Account

Bel Brands has expanded its relationship with Young & Rubicam, leaving the agency with the lion's share of Bel's creative business around the world.

Risking life and limb for the Boursin cheese

This ad from London's RKCR/Y&R for Boursin cheese takes the brand's classic, long-dormant "Du pain, du vin, du Boursin" campaign into potentially grisly territory. The lovers' cornfield picnic is nauseating […]