Bottlenose

Apple-U2 Duet Causes a 41% Drop in Social Sentiment

Apple and U2, both launched in 1976, have each been brought down to earth in the last week in a fashion neither brand has likely experienced. All things considered, they can partly thank social media for that.

Big Marketers Have Real-Time Data for Just About Everything

Shubu Mitra, director of connection planning effectiveness and productivity for Coca-Cola, spent about 20 minutes of his time yesterday getting a personal product demo from Nova Spivack, CEO of Bottlenose, who earlier had wowed I-Com attendees with a presentation about his unusual data platform.

Starwood’s Crazy Facebook ROI and 5 Other Surprising Brand Reveals

The mid-morning session of the 5th I-Com Global Summit was a bit of a beauty contest in Seville, Spain, as marketers shared case studies for the event's Data Creativity Awards. Here were the six biggest brand reveals: