5 Entertaining Uses of MLB’s New Statcast Tracking Technology
Performance Marketing
Most baseball fans will remember Alex Rodriguez's 660th home run whether they want to or not—the May 1 blast at Fenway Park tied A-Rod with Willie Mays for fourth place [...]
Big Papi’s World Series Run Means a Cool Million in Ad Bucks
Brand Marketing
Want to know who was the big winner in terms of ad dollars from the memorable, six-game World Series, which wrapped last night with the Boston Red Sox defeating the [...]
Boston Blowout Doesn’t Put a Damper on World Series Ratings
An unhittable Jon Lester and a bevvy of bearded batsmen may have turned Game 1 of the 2013 World Series into a blowout, but that didn’t seem to shake up [...]
New York Times Co. Sells Boston Globe
Performance Marketing
The New York Times Co. has sold The Boston Globe to Boston Red Sox owner John W. Henry for $70 million. The deal marks a big step in the Times [...]
MLB and Anheuser-Busch Renew Sponsorship Pact
Major League Baseball and Anheuser-Busch InBev today announced a continuation of their 33-year relationship, finalizing an extension that locks in the brewer as baseball’s official beer sponsor through 2018.
NYC Subway Ad Disses Pregnant Red Sox Fans
Creativity
New York sports-radio station WFAN has, surprise surprise, advocated rudeness toward Red Sox fans with its latest subway ad. "Always offer your seat to a pregnant woman. Unless she's wearing [...]