Most baseball fans will remember Alex Rodriguez's 660th home run whether they want to or not—the May 1 blast at Fenway Park tied A-Rod with Willie Mays for fourth place on the all-time home run list.
Boston Red Sox
Not even die-hard Boston Red Sox fans can stop watching Gatorade’s buzzy commercial with the New York Yankee’s Derek Jeter today.
For many Red Sox fans, the only thing more iconic about Fenway Park than chanting "Yankees suck" is the Green Monster, and now you can bring a taste of that towering wall home with you. Benjamin Moore's Fenway Collection lets baseball fans buy the exact shades of paint used in the ballpark, and of course the most iconic color being promoted is Green Monster. Other shades in the collection are Boston Red, Boston Blue, Baseline White, and Foul Pole Yellow, just so we're all caught up. The Martin Agency's video spots for the collection, set to the Standells' "Dirty Water," are full of civic pride and Tom Sawyer-worthy fence painting, including an unlikely shot of someone climbing up a ladder with paint bucket in hand as if to touch up the Green Monster manually. He's like the John Henry of stadium painting. More seriously, Benjamin Moore has pledged to renovate youth league ballparks around Boston with some of the sales of its Fenway Collection and has already repainted a field in West Roxbury.
Has Samsung gone selfie crazy? The smartphone maker behind the Oscar selfie tweeted 'round the world has now brought President Barack Obama unwittingly into its marketing act.
In clinching their third World Series title in 10 years, the Boston Red Sox helped Fox post solid, if unspectacular, ratings.
Want to know who was the big winner in terms of ad dollars from the memorable, six-game World Series, which wrapped last night with the Boston Red Sox defeating the St. Louis Cardinals? The MVP, of course.
An unhittable Jon Lester and a bevvy of bearded batsmen may have turned Game 1 of the 2013 World Series into a blowout, but that didn’t seem to shake up Fox’s prime-time ratings.
The New York Times Co. has sold The Boston Globe to Boston Red Sox owner John W. Henry for $70 million. The deal marks a big step in the Times Co.’s sale of its noncore assets to focus on its eponymous New York Times brand.
Major League Baseball and Anheuser-Busch InBev today announced a continuation of their 33-year relationship, finalizing an extension that locks in the brewer as baseball’s official beer sponsor through 2018.
New York sports-radio station WFAN has, surprise surprise, advocated rudeness toward Red Sox fans with its latest subway ad. "Always offer your seat to a pregnant woman. Unless she's wearing a Red Sox hat," the ad advises passengers. Nice.