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The Most Memorable Sports Magazine Covers of 2013

Performance Marketing


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Crowdfunding Efforts Aid Boston Marathon Victims

Performance Marketing

In the aftermath of last week’s Boston Marathon bombings, social platforms have become an important tool not just for sharing information about the events, but for raising funds for its [...]

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More Than 2.4 Million People Followed Boston Manhunt on Ustream

Performance Marketing

Aside from NBC’s Pete Williams and local Boston news station WCVB, TV news outlets infamously fumbled in reporting the manhunt following last week’s Boston Marathon bombing.

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FCC Tweet Lets Slide Ortiz F-Word

Convergent TV

In one tweet, Federal Communications Comission chairman Julius Genachowski may have single-handedly changed the agency's policy on F-words forever.

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Reddit’s Role Scrutinized in Boston Bombing Investigation [Updated]

Performance Marketing

Social-news site Reddit is taking its lumps along with traditional media in their coverage of the Boston bombings.

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Adidas Boston T-Shirt Supports Marathon Victims’ Fund

Brand Marketing

Adidas announced it will donate all proceeds from the sale of a commemorative t-shirt to The One Fund Boston, established to aid Boston Marathon victims, Boston.com reported.