boomers

The 4 Types of Dads Marketers Need to Know This Father’s Day

Father's Day is upon us and, naturally, it is a time when marketers shift their gaze toward dads. We can expect big sales on cars, ties, khakis, 55-inch flatscreen TVs, grills, brats and lawn mowers.

Infographic: How Key Lifestyle Brands Resonate With Millennials, Gen Xers and Boomers

Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president Michael Sussman.

AARP Makes Its Site Safe for Advertisers

Older Americans want you to know they’re worth marketers’ time, but apparently everyone hasn't gotten the memo.