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Adweek’s Klara Debuts History Book

Performance Marketing

Robert Klara writes about the history of advertising in our pages—in fact, he authors the Perspective department each week.


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Will the Fantasy Genre Ever Grow Up and Ditch the Chainmail Bikini?

Creativity

It's taken the fantasy genre decades to grow out of its image as a juvenile boys' club obsessed with cleavage and crossbows. And just as Game of Thrones seemed to [...]

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Droga5 Gives Qantas Fliers Paperbacks That Last Just as Long as the Flight

Creativity

Droga5 and publisher Hachette Australia recently bestowed upon Qantas frequent fliers an anachronistic little gift that will come in handy aboard Qantas flights when approved electronic devices must be completely [...]

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The Story Behind ‘This Is Water,’ the Inspiring Video People Can’t Stop Watching

Creativity

It’s been viewed a million times since last night alone and has single-handedly resurrected the voice of troubled literary genius David Foster Wallace, bringing his words to a global audience [...]

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Make an Ad About Truth in Advertising, and You Could Win $5,000

Creativity

Truth in advertising? Bwaa ha ha ha ha! Actually, that's the title of a new first novel by former Ogilvy & Mather creative exec John Kenney. The book is about [...]

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Geico’s Gecko Writes a Book About the Human Condition

Creativity

He's renowned for his 30-second bites of wisdom. Now, Geico's gecko is getting ready to expand upon his reptilian thoughts about the human condition in a new book, You're Only [...]